Throughout the 2020s, there has been proven evidence that great swathes of the public actively look to support businesses that have values in line with their own, with a huge 70% of consumers wanting to associate with businesses that have a green energy plan moving forward.
Sense of purpose and social responsibility have been the keywords that businesses are looking to convey through their product ranges, their marketing efforts and how they relate with their customers. Climate activism has been at the forefront of business values, from boosting sustainability to the point of carbon neutrality to positioning themselves at the forefront of climate reform.
The Questions on Greener Practice
One of the true standouts between customer and business relations is a company implementing commercial solar panels to reduce their fossil fuel use.
The big question that business owners or committees ask themselves is if sustainability will result in sacrificing profits or affecting their proven success rate against solar panel cost. The answer is no, with businesses instead integrating sustainability into their strategy for even more success.
Being proactive on greener practices provides several benefits that make a customer feel comfortable. A company with its finger on the pulse of sustainability can boast about their carbon footprint levels through energy efficiency and decreased overheads, but also its enhanced brand image and increased customer loyalty.
The 2020s have so far been a decade where customers have become more aware of renewable energy and the difference between climate action and greenwashing. They feel more comfortable taking their business to a company that is mindful of the environment and society and conducts business with the future in mind.
Businesses that reduce their reliance on harmful fossil fuels and grid energy are not only cutting their energy costs, but they are also emitting no negative effects on the planet.
Parties Outside and In
Businesses that have a strategy for the future through green energy use have a much longer lifespan in the eyes of not just potential investors, but also the employee workforce.
Financial and investment experts found that organizations with sustainability plans in effect are more likely to attract serious investors than those without any. The same can be said about employees and higher executive hires, with these critical team members feeling that the company they work for has an effective plan and growth in mind. A company slow to adopt measures for the future gives an indication that it may not have one, leading to critical staff members seeking opportunities elsewhere.
Commercial solar panels are a tremendous start for any business preparing for the future and looking for stronger relationships with customers. Contact the team at Positive Energy Solutions today for a green energy plan.